May 15th, 2013
The basic fundamental role in fundraising is to have an active data base of contacts.
If the names and addresses are incomplete, it’s important to have as much contact info
as possible, and to include email address and phone number. With complete names and postal
addresses, phone and email appending can be accomplished.
Robo calling and email broadcasting become the next grassroots outreach level. With my firm,
we have access to several email broadcast platforms that can deploy to opt-in as well as opt-out email
lists. We have several resources and servers that can deploy a message to cleanse out an old email list.
Build your list or lists, update your data and reach out to your base and expand the base. Then start to create
fundraising events and query the data for that specific geography – zip code or city. Contact me for questions
or resources to make it happen.
April 23rd, 2013
Email matching to a postal file is the freshest way to obtain an individual email match. It’s important
to add an opt out message. Some clients may wish to waive the opt out despite the time involved. Although the file
will be clean when delivered, it won’t have the complaints if the opt out greeting is deployed.
March 19th, 2013
If you bought an email list, you can still email broadcast to that entire list. Please note however, that before purchasing an email list
that it is important to do the homework and notify your email broadcast platform vendor if they cannot accept a non-opted in email list into their system.
Most email broadcast platforms do not accept email lists imported into their system.
How does one deploy a message to a non-opt in list?
1) Ask your email list supplier if they will cleanse the email list for you. There’s a charge to do this, but at least, your final message is deployed
in that vendor’s server and not yours.
2) There are few select vendors who can send an email broadcast message, and I know who they are. They will do it on a one time only basis to cleanse the list, and if one time,
well, there’s a service charge to do this. If you can offer to be a regular subscriber and send to this audience on a regular basis, it would lessen the overall pricing.
3) Once your purchased email list has been cleansed, through three email outgoing email broadcast messages, your deliverability will eventually be at 100%, your unsubscribe
email addresses will be removed, you’re sending only to good email addresses (eliminating the permanent and transient bounces), and then you might be able to
import them into another possible opted-in email server, if you have such an original provider.
Please contact me for any questions or problems. We’d be happy to provide solutions to your ongoing challenges. Thanks.
February 23rd, 2013
There are many factors but here are the primary main factors:
1) Send your message on a Tuesday through Thursday
2) If you do not need to send your message to the entire email list in your universe then don’t do it.
If you have email segments created for specific cities, zip codes, counties or geographies, deploy the approved message
to the community that is most affected by the message. If that specific message does not apply in other parts of the region
then simply don’t send it to “all” emails.
3) Put the geography of the location impacted by your message in the subject line.
4) If geography is not a factor, then put a specific date of an upcoming event in the subject line to demonstrate timeliness.
5) If you have a large email list above 50K records, consider conducting A/B sample testing, look at results prior to deploying to the rest of the emails in your
6) Write simple succinct messages as everyone’s time is valuable.
Enjoy your success.
January 26th, 2013
Email broadcasting is an efficient way to inform your audience about what your organization is doing. Provide as much intelligence and update your events and activities. Explain to your donors what they get in return for their investment. With more information, the return of the investment will be greater.
Create specific messages for specific email lists. Use a different messages which are personalized and tailored specifically for each specific audience. You’ll get a better open rate when you talk to people about issues they care about. It’s not always necessary to send one generic email to your entire audience; you can continue to do this infrequently. In some cases it will work, but in other cases, certain messages should be delivered to specific audiences – geographic, or if they are of a specific constituency (i.e., talk about veterans issues to veterans).
The more one can communicate regularly, the better your future dialogues will become. Most important, it is possible to email to your opt out email audience as well as your opt in email list.
You can use one platform or two platforms for those audiences – send a message to the opt out group less frequently to drive them to opt in. It’s that easy and it works.
December 20th, 2012
Non-profits, corporations, associations and campaigns share the common trait of needing
data appended. Files need refreshing and grow old over time – at an especially rapid rate
if in an urban setting.
Taking postal data and appending it, along with National Change of Address is one of the simplest
ways to refresh and update contacts to ongoing activities of your organization.
The trick is finding someone who can work with low minimums, unique circumstances or
Our thoughts and prayers go out to those affected by the tragedy in Newtown, Connecticut.
May you find comfort and peace during this holiday season.
December 10th, 2012
Do you need a list of consumers or prospective customers? Any small business will need to refresh their respective data. Gain access to the latest
set of data from reliable vendor sources to generate prospects and to grow your business revenue model.
We are working with call centers to expand business opportunities and grassroots outreach.
I have a business partnership with small scale to large scale email broadcasting platform capability. The uniqueness is that a client can email broadcast to an OPT OUT or purchased email list,
driving the reader to click on the donation link and to opt in for further email communications.
We’re expanding working relationships for clients to receive fresh voter files, email addresses and phone numbers.
If in need of a business to business list, consumer list or international consumer or business lists we can problem solve those specific needs. If you need it, we can find it. Thanks and Happy Holidays.
November 21st, 2012
Non profit organizations have lists or a data base with records that periodically need updating. The way to update data is through appending the minimum number of fields – name and address.
For email appending, names and postal address can get matched to email address with a two week turn around time. Once the emails are matched, an opt out greeting is deployed. The non profit is provided a list of clean emails, and a separate list of unsubscribes.
The minimum can be low, which makes my firm special by comparison to other competitors. It’s important to utilize an email broadcast platform that allows for a purchased email list to be imported into it – beyond an opted in email list. Updating an email list allows the non profit organization to mention an upcoming fundraiser, provide the donation link, ask for specific in-kind donations, or request volunteers to donate their time.
If you ask, you shall receive. It’s a great success to match requests with generous donors, and for non profits to be more productive as well as efficient.
For questions call 703-499-3816.
November 3rd, 2012
Thoughts and prayers go to the victims and those suffering from basic essentials during the ravaging storm of Hurricane Sandy. For those who can rebuilt, it can only get better, although it may seem painful and devastating.
As we look toward this upcoming week, the nonpartisan Election Protection coalition was formed to ensure that voters have an equal opportunity to participate in the political process. Call the hotlines: 1-866-OUR-VOTE, administered by the Lawyers’ Committee for Civil Rights Under Law, 1-888-Ve-Y-Vota, administered by the National Association of Latino Elected and Appointed Officials Education Fund, or the 866OurVote.org website. This year’s coalition will be the largest voter protection and education effort in the nation’s history. Over 10K volunteers will be gathering data into OurVoteLive.org, developed by the Electronic Frontier Foundation, an interactive environment painting the most comprehensive picture of election irregularities from the perspective of the voter available anywhere. [citation from voteriders[dot]com]
In the spirit of Halloween, a campaign wanted to obtain direct mail addresses to US mail their printed brochures in targeted areas last week. It was a littie weird; however, better late than never… Best of luck if you have not voted on Nov. 6 and thank you to those who already voted absentee to skip the lines.
October 6th, 2012
Swing constituencies: women, NASCAR dads, African Americans, Latinos, Asian-Americans, Religious Right and Tea Party activists, first time 18-21 year olds.