May 28th, 2011
Picked up a local campaign for matching email and phone append. Received their information from a referral of one of my clients. Each email append launches a customized opt out message, and we provide the opt out records to the client. The final delivered data cannot be resold or reused by anyone else.
With each email append my clients get demographic enhancement fields overlayed against their data at no additional charge. This is a complimentary service that makes my firm unique, along with providing quality customer service.
May 10th, 2011
Last week, I helped a campaign with an email append. After we passed the client data through a national data base to attempt to identify new emails, we discovered there was a very low email match rate against the clients’ voter files.
I called up the client and asked if the district being represented had a high number of senior citizens in it, or if the district was poverty stricken. Either way would mean the lack of computer presence and email addresses in that respective area and could pose a dilemna.
My client replied, “That is exactly the demographic profile of my district! I have seniors and my district is in a poor, urban setting.” The client then asked what the next steps might be possibly be, due to a lack of email addresses that the campaign hoped to garner.
I then asked if there are many constituents and voters who had phones in that district, and the client said, “Yes.”
So we did a phone append to match as many phone records as possible in that district. I’m also looking into a second pass for phone append to help garner as much outreach as possible for this respective campaign.
My one-on-one customer service, knowledge of demographics, and quality of helpfulness to problem solve even the smallest of customers is what makes me incredibly proud of what I can accomplish and hopefully makes a difference down the road in key races.
May 6th, 2011
I am really pleased with the work that I’m doing with my clients.
I have a non-profit client that is interested in reaching out to a wider audience of micro-targeted individuals who can help the non-profit’s goal to build a university and assist those who are less fortunate. This organization is starting to reach out and communicate to a specific targeted audience to expand their base of support. I’m excited that there’s a chance for them to get their message out and to help the greater good in society, and for them to help those who are in need of more help.
I’ve got a Virginia candidate who is trying to reach to their voting district which has changed some precincts as a result of the 2011 census and redistricting. One of the most cost effective and efficient ways to reach out to potential voters is through the email append process. It’s cheap, relatively quick, and client has the freedom to communicate as often or as little as they wish.
There’s another former elected official who wants to run in a local race where I’m helping to further their messaging. He’s trying to communicate further with his voters through new email records and phone numbers so he can educate and inform potential voters about his important upcoming race this year.
In addition, I’m working with a church located on the East Coast that is trying to expand its existing congregation by obtaining data of those who might be interested in learning and knowing more about this church due the transient area where they are located.
It’s great to be able to take a challenge and to help further client communications or help them build and grow their data of existing members. I’m excited about what is happening this year.