Some major vendors who provide email broadcasting services will tell you that they don’t want purchased email lists imported into their system. In conference after seminar, these speakers will repeatedly want you to refrain from obtaining any type of email list.
However, I’ve been in the online communications industry and have sold email appending services since day one. I highly recommend conducting an email append, when executed properly by a professional in the industry, which can potentially double your outreach. More importantly, the proper way to conduct an email append is through launching a client customized opt out message, removing unsubcribed email addresses and contains the disclaimer of the campaign address at the bottom. In a short period of time you will receive a clean, deliverable file of good email addresses that can be imported into an email broadcast account. If your email broadcast platform won’t host your email appended list, then my firm can be that solution.
If you want to buy an email list, it is important to take the time to launch an opt out message. This process will cleanse the list and provide deliverable emails. If not, “you will get what you pay for.”
During this critical primary season, it’s helpful advice to plan ahead and executive a proactive communication strategy. Best wishes for a successful 2012 year.